Excuse vs Opportunity Coker Tires is the world’s largest supplier of vintage tires, but it wasn’t always that way. Career coach Dan Miller tells the story of how this company, which started as a traditional service center in Chattanooga in 1958, saw their business gradually erode as the big-box retailers began dominating the competition. In 1974 the owner’s son Corky took over the division of the company that produced vintage tires and saw an opportunity. At that time, only 5%... Read more