All-American Muslim Meets an Un-American Advertising Pullout

by By James Poniewozik
Time Magazine

The TLC reality show All-American Muslim, which follows five families in Dearborn, Michigan, has a lot of points to make about the lives of average Muslim citizens in America, among them the lingering discrimination they face after 9/11. (Here’s my review of the show’s premiere.) Last week, hardware big-box store Lowe’s pulled its advertising from All-American Muslim under pressure–and thereby proved the show’s point.
Lowe’s pulled its ads following a protest campaign from the Florida Family Association, which objects to the show, in essence, because it portrays Muslims too positively. That is, it argues the show is “propaganda” because it portrays peaceful, ordinary Muslims without mentioning horrible things that other Muslims have done. Right: because a decade of news reports, eight seasons of 24 and constant political grandstanding have done a bang-up job of utterly ignoring Islamic extremists.
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