How Romney could transcend Mormonism with civil religion

How Romney could transcend Mormonism with civil religion March 27, 2012

by Dan Birdsong

There has been a deliberate and concerted effort on the part of the Mitt Romney campaign, even before it officially began, to divert attention from the presidential candidate’s Mormonism by attempting to connect with primary voters by talking about a shared civil religion. But to be effective Romney must take this strategy much further.

What’s civil religion? It’s patriotism’s kissing cousin. It’s a kind of deeper version of nationalistic pride. It is an effort to link patriotism to morality and virtue. Think the phrase “God and country,” or the solemn reverence so many Americans have for our nation’s founding documents.

Romney puts himself at a disadvantage to his rivals and past presidents because he cannot, or is unwilling to, seamlessly link his faith to his patriotism.

Such a strategy would enhance what media types call his “personal narrative” and would go a long way toward forging a strong emotional connection with voters. Here’s how he can do it:
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