Should black churches use social media differently?

Martin Luther King, Jr., often said that eleven o’clock on Sunday morning was the most segregated hour of the week. More than fifty years have passed since King’s assassination, and yet many scholars believe that Americans still experience a racial divide during Christian worship. While this seems largely voluntary, with the majority of American churches composing similar race, culture, and class groups, an investigation of new media in churches must ask whether race, culture, and class should affect social media choices.

In a recent blog, “The Gender, Race and Class of Networked Religion,” New Media Project Research Fellow Lerone A. Martin notes how the use of new media is affected by race, class, and gender. He concludes that “religious leaders have to consider the size, socio-economic status, age, gender, and race of their respective communities and/or target audiences in order to best understand and utilize new media.”

As an ordained minister in the African Methodist Episcopal (AME) church, and as one raised in black Baptist church traditions, I wonder in a direct way:

Should black churches use social media differently?
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