Meyer, White, and Women of the Prosperity Gospel

Meyer, White, and Women of the Prosperity Gospel March 17, 2014
It is time for the truth to be told and for people to realize the attack on women is actually from Satan himself.” Joyce Meyer makes this provocative proclamation in her 2006 book The Confident Woman, in which the celebrity preacher argues that women are equal in God’s eyes and must fight for their rights within the church and society. In fact, often men’s “egos” prevent women from fulfilling their calling to minister or teach. “Historically, women have often been allowed to do a lot, if not most, of the praying and servant-type work in the church,” she points out, “Meanwhile, the same men who refused to let them preach or teach stay home and rest.” This dichotomy is unacceptable for Meyer who believes that churches rely on women to fill certain “feminine” roles while preventing them from realizing their full potential. She contends that men abuse the Scriptures (like Paul’s writings in II Timothy) to hem women in, when those teachings were written within a certain cultural context—women today should not be punished for the unique circumstances of the past. 

This focus on women’s rights and empowerment, however, is blurred with other passages that detract from Meyer’s seemingly feminist perspective. The bold female pastor also makes note that women bless the world by being “creative, comforting, sensitive.” They can also follow the model of the woman described in Proverbs through creative cooking. “I fed my family hamburger 1,001 different ways,” Meyer recalls, “I must admit I wasn’t too creative… our lady in Proverbs challenges us to go the extra mile and make things as good as possible.” And even when women feel called to church leadership, they still should allow men to become the spiritual head of the home, without opposition. The Confident Woman reveals the curious contradictions inherent in female prosperity preaching as embodied by Meyer and fellow female evangelists like Paula White. This kind of rhetoric raised some questions for me as I dug deeper into the messages and histories of these women. Are Meyer and White models of postfeminist preachers? Does the prosperity gospel actually help ameliorate the contractions that these postfeminist preachers present in their sermons and writings? This potential connection (between postfeminism and prosperity teachings) is one dichotomy that I’m toying with in my current manuscript about megachurch culture. 

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