Rhetoric Race and Religion
It’s hard to overstate the importance of soul-winning to Southern Baptists. So they’ve been hit hard by the news that the evangelical denomination’s slump in membership and baptisms has continued for the seventh year in a row. “I am grieved we are clearly losing our evangelistic effectiveness,” said Thom Rainer, president of Lifeway Christian Resources and former dean of the Billy Graham School of Missions and Evangelism at Southern Baptist Theological Seminary in Louisville.
The troubles of the Southern Baptist Convention offer an interesting window into the long-term prospects of Christianity in America—partly because the Southern Baptists have been fretting about those prospects louder than almost anyone else. Don’t all Christians think it’s important to redeem sinners? Yes, but the act of conversion is the heart of the Southern Baptist brand.
They are “baptists,” after all, called to persuade the unconverted that Christ is their lord and savior, then dunk them to seal the deal (a mere sprinkling doesn’t cut it). Over 73 percent of the funds that congregations donate to the national SBC organization goes to support evangelistic work. Believers give most of this money during funding drives named for two of the church’s greatest heroes: the Lottie Moon Christmas Offering and the Annie Armstrong Easter Offering. Moon, born in 1840, was a 4’3” dynamo who mastered a half dozen languages, never married, and devoted her life to evangelizing in China. Armstrong stayed stateside and led the foundation of the Women’s Missionary Union. (In the 19th century, missionary work was one of the few vocations open to middle-class women who wanted to work outside the home.)
The denomination had nearly 5,000 professional missionaries in the field as of 2012, and many thousands more Southern Baptists participate in short-term mission trips each year. More importantly, the evangelistic ethos is supposed to infuse everyday life. The Southern Baptist Convention of Texas, for example, offers its members a “Game Plan” of different strategies and tools for proselytizing everyone from students and athletes to Muslims and agnostics, including helpful conversation starters like the “Evangecube” (a Rubik’s Cube with images of Jesus). There’s no doubt that when the SBC convenes for its annual meeting later this month in Baltimore, church leaders will be discussing why all of these resources and tactics are falling short.
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